Today is Day 1 of the year 2010. It is also the beginning of our 3rd year in business as Dry Heat Photography. Four years ago this thing did not exist but like any thing conceived of by thought, and manifested by spirit this entity now known as Dry Heat Photography exists and thrives today because we believe in it. I have always known this but in the hustle and bustle of the day to day it can become so easy to get caught up in all kinds of nonsense and unproductive thought that is prevalent in the wedding industry especially in times when the economy seems precarious and the media does nothing but preach the gospel of fear and lack. Well friends, today, like every day, is indeed a new day and a new opportunity to think a different kind of thought. Do we not become what we think about after all? Starting today let us only give creative power to those thoughts that we wish to see become manifest in our lives.
I come from a back ground where every waking moment was spent worrying about “the competition” and fearing that my business would somehow be outdone by someone with lower prices or some better gimmick. Sound ridiculous? Well it is but for years I was completely immersed in and inundated with these types of thoughts. I know with absolute certainty and from first hand experience that these thoughts create alienation and bring upon the thinker that which is feared. I made a conscious decision to walk away from that environment to create my own path based on a different set of values. I made that decision but it is not a one time thing. Old habits are persistent and the new choice must be made again and again, every day. I will not allow my business to be driven by fear.
So, starting again, today and every day, Dry Heat Photography is a business unlike any other. It makes no difference to us what other photographers do, they are not our competition and we need only concern ourselves with what we do, how we perform and what we bring to the table. There is no need to compare ourselves with others because that would be to imply that others make the rules and set the bar by which we gauge ourselves. Our intention is to be ourselves and to promote our values of quality, integrity, environmental stewardship, sincerity and creativity. There is no need to compete with others in the classic sense because what we do speaks for itself and those who are moved by and attracted to it will be drawn to us of their own accord. Like attracts like and that is the truth in it’s simplest form.
Here’s to being present in the moment and to a happy and prosperous new year.
-DeAnna Dimmitt
Dry Heat Photography
For the session at El Zocalo, we moved their Christmas decorations out of the way and replaced them with decorations from Erin and Dan’s wedding. And get this, Erin made all the decorations, how cool is that.
